It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good…
The terms translation, localization and internationalization are often used interchangeably, despite actually referring to very different processes. We’ve unpicked some of these differences in our blogs on Website Localization vs Website Internationalization, Translation vs Localization vs Transcreation and Local vs.…
You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…
Designed by Macrovector / Freepik In late 2019, when we were writing the article for the top localization trends for 2020, we did not anticipate an unusual year. Come to think of it, none of us could have predicted just…
With roughly 7.8 billion inhabitants on Earth, the internet has drastically increased our ability to reach new audiences, even when we are not sharing a language. The world is a big place, but thanks to the efforts of translation,…
Characteristics of Translation, Localization, Transcreation Whether a brand is already established at an international level or is new to the push for globalization, in the bid to drive user engagement exorbitant sums of money are spent in the name…