The internet, once completely dominated by the English language, is nowadays a multilingual platform. More and more users search and purchase products and services in their native language. You can have the exact same product in Uruguay and Australia presented to you in your own language and within your cultural context, anywhere…
The internet, once completely dominated by the English language, is nowadays a multilingual platform. More and more users search and purchase products and services in their native language. You can have the exact same product in Uruguay and Australia presented to…
Machine translation translates source content from one language into one or more other languages. The best example of such a tool is the one that we probably all tried at least once, with varying results - Google Translate. After all…
Global business can be hard to manage. Remember when Coca-Cola translated its brand name to “Bite the Wax Tadpole” in an attempt to name their product in Chinese to something that sounds like 'Coca-Cola'? Yeah, we read about it too,…
If you are reading this, chances are that you plan to go global with your business and you want to avoid the most common mistakes when doing so. Another option is that you have already gone global and it seems like…
Before making any decision to proceed with your website localization and to prepare for a project, you need to take multiple factors into consideration, including the potential target markets and existing competition in those locales. It’s important to equip yourself…
The previous post in this series is here. The first post in this series is here. Welcome to the series in which we explain the foundations of neural network technologies to dive into their use of natural language processing and neural machine translation. Global…
Around 90% of European users claimed that they would always opt for a product in their native language, and almost 73% confirmed that they are more likely to make a purchase when the service is offered in their mother tongue. If you're reading…
Growing your business globally means growing your website traffic and bringing international customers to you. You probably spend a lot of time creating and translating your content in order to do just that. That is an important step that should…
All businesses that want to expand their growth to a global level will sooner or later face the question of what is the best way to translate their web content. An incredibly fast pace of improvements and breakthroughs in machine…
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