For many companies, one of the biggest desires and accomplishments would be to successfully enter the Chinese market. It's more than understandable, looking at the economy that continues to grow and making China the biggest online market in the world. As of the end of December 2017, the number of…
For many companies, one of the biggest desires and accomplishments would be to successfully enter the Chinese market. It's more than understandable, looking at the economy that continues to grow and making China the biggest online market in the world.…
When entering the global market, the first question you need to ask yourself is who is your buyer persona. When you start the research and analysis, the first thing that will very quickly occur to you is that, nowadays especially,…
We always stress how important it is for businesses to localize their content into other languages. In the past couple of weeks, we have discussed which languages you should localize your website into, and what all the different approaches to localization actually…
Perhaps you’ve purchased a new bicycle alarm, but, when you open the instruction manual to try to install it, you read: Sensitivity just. When the unit not work, press “C” and hold on until you hear (you should loose your…
To those who are new in the field of translation and localization, using dozens of specific terms interchangeably may be quite confusing. You've surely heard about the undeniable benefits of using translation memory and terminology, also often referred to as…
If you're reading this, it means that you've finally decided to go global with your business! First of all, congratulations - this decision will most likely increase your international sales and take your business to a whole new level. However,…
As a constant in the development of humanity, translation has always played a crucial role in interlingual communication by allowing for the sharing of knowledge and culture between different languages. This diffusion of information can be found as far…
Much of the time people are confused by these two overlapping terms. While it is doubtful that translation and localization ever had completely separate meanings, today they mostly describe one and the same thing – a good translation into a…
There are two universal truths in this world: Revenge is a dish best served cold and localization is a process best planned from the very start. Leaving jokes aside, it really is important to research and plan for content localization in…
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