If you're reading this, it means that you've finally decided to go global with your business! First of all, congratulations - this decision will most likely increase your international sales and take your business to a whole new level. However, once you've decided to expand your brand globally and dive…
If you're reading this, it means that you've finally decided to go global with your business! First of all, congratulations - this decision will most likely increase your international sales and take your business to a whole new level. However,…
As a constant in the development of humanity, translation has always played a crucial role in interlingual communication by allowing for the sharing of knowledge and culture between different languages. This diffusion of information can be found as far…
Much of the time people are confused by these two overlapping terms. While it is doubtful that translation and localization ever had completely separate meanings, today they mostly describe one and the same thing – a good translation into a…
There are two universal truths in this world: Revenge is a dish best served cold and localization is a process best planned from the very start. Leaving jokes aside, it really is important to research and plan for content localization in…
The internet, once completely dominated by the English language, is nowadays a multilingual platform. More and more users search and purchase products and services in their native language. You can have the exact same product in Uruguay and Australia presented to…
Machine translation translates source content from one language into one or more other languages. The best example of such a tool is the one that we probably all tried at least once, with varying results - Google Translate. After all…
Global business can be hard to manage. Remember when Coca-Cola translated its brand name to “Bite the Wax Tadpole” in an attempt to name their product in Chinese to something that sounds like 'Coca-Cola'? Yeah, we read about it too,…
If you are reading this, chances are that you plan to go global with your business and you want to avoid the most common mistakes when doing so. Another option is that you have already gone global and it seems like…
Before making any decision to proceed with your website localization and to prepare for a project, you need to take multiple factors into consideration, including the potential target markets and existing competition in those locales. It’s important to equip yourself…
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