In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing materials into Mandarin. The Colonels’ famous rallying cry, ‘It’s Finger-Lickin’…
In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing…
Looking to translate an app for iPhone? Fear not, it isn't quite as complex as you might first imagine and is certainly worth doing to engage a wider audience! The app. First fully introduced to the world back in…
Last week, we took a look at the EU powerhouse of Germany and 4 considerations before entering the market there. This week, we’ve decided to apply the same considerations to the new EU second in command to Germany…
Getting started with website translation We’ve spoken before on the importance of translating your website when looking to new markets and audiences. Although we are exceptionally proud of the TextUnited services, like most things, we believe that choice is King.…
You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…
According to Ethnologue, Spanish is currently the 4th largest or most spoken language in the world. It’s hardly surprising, then, that we included it in our Top 10 Languages for Localization back in 2020. With Spanish being so widely spoken…
Best Practices: Translating English to Spanish Before getting into the topic of English to Spanish translation, did you know that online customers are more comfortable purchasing in their native language? With 40% unwilling to purchase in a different language.…
When talking about the importance of localization, we often overlook the integral people who make it possible. An In-Country Reviewer, or ICR, offers an elegant solution when it comes to translation and localization. Generally speaking, an ICR will be a…
Miscommunication within and between businesses has costs, both obvious and hidden. Be it time wasted, opportunities missed, potential unrealized, or sales unmade. A report from Marlin Communications found that the annual monetary impact of miscommunication alone in large US enterprises…
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