If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to your customer experience (CX) strategy. You’ve taken the leap and…
If you’ve been keeping up with any of our recent blogs, you’ll know that invest in Multilingual Customer Experience (MCX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to…
Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of. Artificial Intelligence is becoming more skilled…
Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean…
Back in December, German waltzed into 5th in our review of the top 10 languages to translate and localize. After the UK unceremoniously crashed out of the EU, Germany became the largest e-commerce market in Europe. With the…
"There is a paradox in hotel marketing, where hoteliers rely a lot on images to "let them speak for themselves". In an industry where everything revolves around people, hotel marketing focuses on product pictures. People are longing for connection and even more…
Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…
“You are either ok or you are not ok. Whether it is a positive or negative emotion, it's either active or passive. If it's passive, that means I might not like you much, but I don't care enough to change…
Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing…
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