There are times when English just won’t cut it. 4 out of 5 times, actually, according to Babbel. Just as you can’t expect the locals of Skopelos, Madeira or Aberdeen to converse with you in fluent English, you also…
It’s all very well investing in top-tier marketing campaigns to attract new customers; but what about the ones you’ve already got? Aside from the fact that customer acquisition is getting increasingly expensive, your existing customers are more likely to…
Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of. Artificial Intelligence is becoming more skilled…
Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean…
Voice of Customer (VoC): a term anyone who’s undertaken market research will be familiar with. The process – sending out surveys, gathering the received data and prioritising its conclusions – might seem like a pretty abstract one. It certainly…
Free Machine Translation Engines: Top of the Class AI and machine learning have advanced dramatically in the last ten years. We are witnessing them permeate all sectors and industries, including translation. Machine translation engines are not necessarily new. But…
Before we talk about the positive sides of having a Termbase, let us clearly define Termbase as a database containing terminology and related information. Terminology, also known as Company Dictionary, is a dominant part of a translator’s workflow. It consists…
Nowadays, machine translation has become an everyday approach for many of our clients. It comes as no surprise - you can get a reasonably understandable text, which then can also post-edit if you feel like improving it further. The edited…
To those who are new in the field of translation and localization, using dozens of specific terms interchangeably may be quite confusing. You've surely heard about the undeniable benefits of using translation memory and terminology, also often referred to as…