Global business can be hard to manage. Remember when Coca-Cola translated its brand name to “Bite the Wax Tadpole” in an attempt to name their product in Chinese to something that sounds like 'Coca-Cola'? Yeah, we read about it too,…
If you are reading this, chances are that you plan to go global with your business and you want to avoid the most common mistakes when doing so. Another option is that you have already gone global and it seems like…
Before making any decision to proceed with your website localization and to prepare for a project, you need to take multiple factors into consideration, including the potential target markets and existing competition in those locales. It’s important to equip yourself…
Growing your business globally means growing your website traffic and bringing international customers to you. You probably spend a lot of time creating and translating your content in order to do just that. That is an important step that should…
All businesses that want to expand their growth to a global level will sooner or later face the question of what is the best way to translate their web content. An incredibly fast pace of improvements and breakthroughs in machine…
On-site search, also known as an Internal Search Engine is simply a search option on your website. Why is it important, you ask? Well, it's pretty easy to imagine that every person browsing the world wide web is looking for…
We don't want to repeat ourselves like an irritating parent but guess what, taking your company global really is a major business decision. After all, you just need to imagine that this huge new market is matched in size…
Should You Translate Digital Content? We live in a world in which consumers are using apps of all kinds. Literally. From social media, through organizing, notes, to finances, and just about everything else you can think of. Now, let…
Let's start it this way: China has over 760 million online Internet speakers, which makes it 53% of the whole Internet population and second place in Top 10 Internet World Users in general, right after English. After you're done picking…