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Category: Marketing

reduce website translation costs

10 Ways to Reduce Website Translation Costs

  If you’re reading this, you probably already understand the importance of website localization and how it can boost your global presence. You might also have identified some key target markets; if you haven’t got that far yet, don’t worry!…

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A Symbol of Translate

How to Get Started With In-Context Website Translation?

What is in-context website translation and what are its benefits? If you’ve found yourself asking these questions and ended up here, then you’re in the right place. Context is highly beneficial in most aspects of life, and the translation is…

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Old Model Weighing Scale Isolated

5 Myths About Website Translation

  Myths about website translation are a real hindrance and keep good businesses from approaching international markets well within their capacity. Cost and complexity are just two of the often-cited reasons that companies choose not to actively pursue translation and…

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The Movement of Cars on a Futuristic Bridge

How To Increase Traffic With Website Translation?

  If you’ve read our breakdown of Website Localization and Going Global, you’ll already know how it can help your business. However, if you are still not convinced, take a look at this graphic from Day Translations for starters: Just…

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Two Employees Discussing

Marketing Localization for Beginners

    In 1987 Colonel Sanders and his secret blend of eleven herbs and spices are on an international mission to conquer China. Wildly successful in other global markets, all they need to do is translate and localize their marketing…

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Beautiful Photo of Eiffel Tower

4 things to consider before entering the French Market

    Last week, we took a look at the EU powerhouse of Germany and 4 considerations before entering the market there. This week, we’ve decided to apply the same considerations to the new EU second in command to Germany…

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A Magnetic Compass in Hand

The Ultimate Guide To Website Translation

Getting started with website translation We’ve spoken before on the importance of translating your website when looking to new markets and audiences. Although we are exceptionally proud of the TextUnited services, like most things, we believe that choice is King.…

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Local Vs. Global Marketing

Local vs. Global Marketing

You’ve been successful in your domestic market, and you want to take that success further afield. How do you go about positioning yourself in the global market? What are the differences between global and local marketing? No need to worry,…

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European and Latin America Flags

European vs Latin America Spanish Translation

According to Ethnologue, Spanish is currently the 4th largest or most spoken language in the world. It’s hardly surprising, then, that we included it in our Top 10 Languages for Localization back in 2020. With Spanish being so widely spoken…

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